In the wake of the upsurge in health issues, all seemingly surrounding the consumption of highly caffeinated and sugar infused soda beverages, many of the major soda brands have announced their intent to drastically reduce beverage calories in the American diet.
It is estimated that all across the board, the big name soda companies will have cut the number of calories in their drinks, even the ones not labeled “light” or “diet” around the year 2025. Now, it may seem like an eternity from now, but the steps in the right direction are being taken to help stop the epidemic that is obesity in the United States.
According to the numbers, the goal is for every American to drink roughly 20 percent fewer calories in the soda they drink, when compared to the amount they consume on average today from the same beverage.
Arguably the face of soda worldwide, the Coca-Cola Corporation has vowed to make the necessary caloric reductions, in part by also making containers much smaller, and gearing their marketing efforts towards lower-calorie drinks and water.
Even with all of these promised changes said to be occurring within the next few decades, many people are still wondering whether these new, smaller bottles and low calorie drinks are the real way to help fight obesity, diabetes and other similar illnesses.
Even though overall soda consumption has dropped significantly in recent years, and sales are the lowest they’ve been since the mid ‘90’s, research shows that those turning their taste buds to other beverages, are still opting for unhealthy alternatives.
A Pediatrics Magazine study published earlier this year showed that the younger half of the population are turning from soda, but that they are then choosing energy drinks to fill the void.
These highly caffeinated and sweetened beverages come with artificial flavorings, and ingredients like guarana, that have known physical and mental health connections when consumed in large quantities.
With more people turning from soda to energy drinks, the battle against obesity isn’t truly being handled, as now the shift is taken from soda and focused on yet another health hazardous drink.
The sugar substitutes and added fillers, chemicals and flavorings in these energy drinks are becoming more popular because of the ingredients’ ability to fuel sugar cravings. They also have the ability to significantly alter the composition of gut microbes, which is leading to a scary rise in blood glucose levels and in turn the onset of diabetes and serious heart health concerns.
A study in the journal Appetite found a clear link to artificial sweeteners and large amounts of weight gain, as well as the fact that these energy drinks filled with bad ingredients make you think about food more.
It seems as though this is a vicious cycle with no end in sight. Stamp out one, and another pops up in its place. Hopefully, the changes between now and 2025, see a call to action for more water consumption and far less sugar, preservatives, additives and dangerously addictive and health damaging chemicals.
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